Olife is an e-commerce site that specializes in premium outdoor gear.
As the lead UX/UI designer for the desktop redesign project, I was tasked with creating an elevated e-commerce experience that would appeal to outdoor enthusiasts in the western market. 
To accomplish this goal, I focused on improving the user experience by implementing a more intuitive navigation system and showcasing Olife's products with high-quality visuals. In addition, I ensured that the website was fully responsive, providing a seamless experience. 
Through my redesign, I aimed to create a premium brand identity for Olife that would appeal to outdoor enthusiasts who value high-quality gear. The result is a website that not only showcases Olife's products in the best possible light but also inspires users to embark on their next adventure with confidence.

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