Project Context
Role: Sole Product Designer (UX research, wireframing, prototyping, final UI design)
Mission: Create an appealing and trustworthy e-commerce site for Male Western audience
Timeline: June 2023 - Ongoing
Client: Obuy (US)
Programs used: Adobe XD, Adobe Creative Suite
Project Overview
Obuy is an e-commerce site that specializes in premium outdoor gear.
As the sole designer on this project, I was tasked with creating an elevated e-commerce experience that would appeal to outdoor enthusiasts in the Western market.
To accomplish this goal, I focused on improving the user experience by implementing a more intuitive navigation system and showcasing Obuy's products with high-quality visuals. In addition, I ensured that the website was fully responsive, providing a seamless experience - with a mobile-first approach.
I aimed to create a premium brand identity for Obuy that would appeal to outdoor enthusiasts who value high-quality gear. The result is a website that not only showcases products in the best possible light but also inspires users to embark on their next adventure with confidence.
Explorations:
![](https://cdn.myportfolio.com/3c76769e-416d-49cc-88a8-2b93bd1c5063/ae80df86-b70f-422b-876e-9e920781cb39_rw_3840.png?h=c727911b4013d1a0dfbf971594d2c93e)
Final Design:
![](https://cdn.myportfolio.com/3c76769e-416d-49cc-88a8-2b93bd1c5063/b0a8edcc-81e7-4be8-82ed-0163f048eae9_rw_1920.gif?h=b207f1ebfaf4e0a7b0b5d7fb44dbd813)
![](https://cdn.myportfolio.com/3c76769e-416d-49cc-88a8-2b93bd1c5063/36563c0b-51d4-4a97-95f1-c2529ea38175_rw_3840.jpg?h=e0034e1602e3a765c1ab97b4855bd1a2)
![](https://cdn.myportfolio.com/3c76769e-416d-49cc-88a8-2b93bd1c5063/d2785451-2426-4a3d-be66-ab4e2697d424_rw_3840.jpg?h=c1af65fd74d963981c76e6a34a5fc0f0)
![](https://cdn.myportfolio.com/3c76769e-416d-49cc-88a8-2b93bd1c5063/9e7195ac-e13e-4b4c-bc1e-8bad83a90b55_rw_3840.png?h=fe4b1f8c77e97777192360046aa33270)
![](https://cdn.myportfolio.com/3c76769e-416d-49cc-88a8-2b93bd1c5063/9db32998-e074-4181-9eb7-3e293db7733d_rw_3840.jpg?h=7b9079c5f00bea8bc9dea2139ebfffad)
![](https://cdn.myportfolio.com/3c76769e-416d-49cc-88a8-2b93bd1c5063/4b3f2ec9-43c1-4026-82e2-127976ac26ba_rw_3840.jpg?h=6f2f46645d8ac28023cd26b7d950dde7)