![](https://cdn.myportfolio.com/3c76769e-416d-49cc-88a8-2b93bd1c5063/9c9d670e-a06a-4948-a044-f9789ee40694_rw_1920.gif?h=c8c122ab16634c1a75c1313e72254dda)
When I started the branding process for the Alumni Association of the Land Technology Division, I asked myself, what are the conditions for making a successful brand style guide? Ultimately, a brand identity is a way to communicate with the world, differentiate the brand from the competition, and create a brand experience that encourages people to engage with the brand. The brand identity should translate across mediums, so accordingly, most brand books should include the following: Color Themes, Typography Solutions, Design Systems, Illustrations or Iconography, and of course a brand Logo.
![](https://cdn.myportfolio.com/3c76769e-416d-49cc-88a8-2b93bd1c5063/6ebbcdd3-883d-4f5e-99ff-3ea41bb855f0_rw_3840.png?h=0f3486fef7e613fed1da4036cc257ea7)
![](https://cdn.myportfolio.com/3c76769e-416d-49cc-88a8-2b93bd1c5063/8890c8e2-b4ad-420c-9653-57283dca0e28_rw_3840.png?h=2c71ddad0770875ad46e9108c7a09732)
The association's vision: is to preserve the legacy of the Land Technology Division and promote all its graduates to excellence by creating a contributing and useful community.
Association values: to promote, develop, support, and lead the graduates of the Land Technology Division to achievements and excellence. A modern and technological association.
Association values: to promote, develop, support, and lead the graduates of the Land Technology Division to achievements and excellence. A modern and technological association.
![](https://cdn.myportfolio.com/3c76769e-416d-49cc-88a8-2b93bd1c5063/89a6fa8f-cd97-4dbf-ab51-738c819c3d96_rw_3840.png?h=d4f0ccf042884fdb83becda055072142)
Some of the graphic products made during the branding project are a logo, icons for the website, a profile picture, and a cover picture for social networks, two design options for a member's card, and an instagram story template.
![](https://cdn.myportfolio.com/3c76769e-416d-49cc-88a8-2b93bd1c5063/e0071d3a-73f3-4b03-be7f-fe96dac45a24_rw_1920.jpg?h=144db9aa33a10e273f3d5b043dac14c9)
![](https://cdn.myportfolio.com/3c76769e-416d-49cc-88a8-2b93bd1c5063/92c95e1a-8aad-46fd-ad27-1cef895e7813_rw_3840.jpg?h=20e25654c7312765a82fb164e01ac9e2)
![](https://cdn.myportfolio.com/3c76769e-416d-49cc-88a8-2b93bd1c5063/954ed77b-9a64-453e-9b10-d9282d33e318_rw_1920.jpg?h=5b0f06f6808d5b2ee961313e72809317)