Project Context
Position: Brand Designer
Mission: Visualizing the Essence of Scent
Duration: April 2019
Framework: Bachelor of Design Studies
Tools: Adobe Creative Suite, Xerox, Plotter Printers, Handmade Glue
![](https://cdn.myportfolio.com/3c76769e-416d-49cc-88a8-2b93bd1c5063/f255553f-c5b6-432a-9e37-0d92e0a1962e_rw_1920.jpg?h=abb5baebd9a323b89ef589c078cff912)
RAT'S ASS Eau de Toilette: A Conceptual Fragrance Brand Defying Convention
Exploring the intriguing world of fragrances across cultures, I embarked on a project that challenged the traditional notions associated with perfumes. The concept arose from the question: Could a fragrance brand embrace neglect, rebellion, and rejection as its defining characteristics? This notion paved the way for the creation of a unique perfume brand targeting those who prioritize individuality over conformity.
This project delves into a cynical and provocative take on consumer culture's ideals of femininity, presenting a bold departure from the conventional narratives of elegance and desirability. The visual identity is a deliberate juxtaposition of unpleasant imagery transformed through Xerox scans. Vibrant non-neutral colors like toxic greens and vibrant pinks infuse the design with an energetic, non-conformist spirit.
This project challenges the norm, inviting viewers to question preconceived notions of beauty and luxury within the realm of fragrance.
![](https://cdn.myportfolio.com/3c76769e-416d-49cc-88a8-2b93bd1c5063/f5fd22e7-0c31-4c10-87a5-37e990a5821e_rw_1920.jpg?h=c9bc647dc226dde1e689fcf98876a8a8)
![](https://cdn.myportfolio.com/3c76769e-416d-49cc-88a8-2b93bd1c5063/4f1d2a97-b548-42a1-8eb4-2bda5f5188a0_rw_1920.jpg?h=adb0991569fa370e6bf3033f7515fdb2)
![](https://cdn.myportfolio.com/3c76769e-416d-49cc-88a8-2b93bd1c5063/b8ac83ef-b639-4c97-b5d1-e28b7ca0c3a9_rw_1920.jpg?h=9d95d744e591f8df998a9de3383586ea)
![](https://cdn.myportfolio.com/3c76769e-416d-49cc-88a8-2b93bd1c5063/8ce1693d-316c-4eb0-9095-2d160d7ddeac_rw_1920.jpg?h=eb19ec5a8b6b53144240895413dde0d3)
![](https://cdn.myportfolio.com/3c76769e-416d-49cc-88a8-2b93bd1c5063/9c839d9f-9cd5-4e5b-83ab-30dea6d6d797_rw_1920.jpg?h=e72efe5551cbb630bc08da61cc4e14b2)
![](https://cdn.myportfolio.com/3c76769e-416d-49cc-88a8-2b93bd1c5063/a9b4cd2a-a4c4-44be-8791-d9acb5c2b6c2_rw_1920.jpg?h=69b3088aa22d387160fe90a78ac80c8b)
![](https://cdn.myportfolio.com/3c76769e-416d-49cc-88a8-2b93bd1c5063/7f165238-fbb4-4247-8ef7-4f825051c404_rw_1920.jpg?h=4cd108b046aa505bad422c21b14b7d91)
![](https://cdn.myportfolio.com/3c76769e-416d-49cc-88a8-2b93bd1c5063/e186308e-3be2-46c8-983d-1fc7f0322f60_rw_1920.jpg?h=f452b0ec44dfbe8cde49a27975d762bc)